BRIEF: Replace the current website which was
very old and neglected and extremely basic.
1. Make it warm and inviting, and very much
Australian in flavour.
2. Construct an efficient online store for her
clients who are spread far and wide across
Australia and overseas.
3. Create a forum so that her clients and the
public could discuss and discover the delights of
Australian cuisine.
All the products were photographed [in house]
with a Australian bush theme background and
some didgeridoo music was introduced as most
of the products were sourced from aboriginal
community businesses and co-ops. The
tangerine colour theme was settled on due to
it's creating a certain warmth.